EZ Knock - Marketing Manager
What is a Marketing Manager, Who is the Marketing Manager, Job Description.
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Title: Marketing Manager
Draft Date: 4-2-21
Modified Date: 4-2-21
Reports To: Program Manager/Director Business Development
Department: EZ Knock
Compensation Range: $35k - $55k + Incentives
Travel: 10-20%
Other: This is a full time position
Purpose: The Marketing Manager will oversee advertising budgets, advertising campaigns and other initiatives at broadening the brand recognition and user base. This includes marketing to both buyers and sellers. The Marketing Manager will report to the Program Manager while working closely with the EZ Company Leadership Team, Finance and Business Development.
Key Skills and Experience: Prior marketing or recruiting experience a plus. Experience utilizing various marketing tools a plus. Ideal candidates are tech savy and tech minded with an analytics mindsight focused on achieving goals and aggressively managing budgets. Process serving experience not required but a plus.
Job Duties Details:
Direct and support the Marketing Support positions
Build, maintain and promote the Referral Program
Set and manage marketing budgets aimed at both buyers and sellers
Generate and convert leads to active users
Convert dormant users to active users
Compare and contrast campaign strategies with cost benefit analytics
Oversee marketing support roles/team
Monitor and respond to online Reviews
Monitor and update program social media platforms
Maintain collaboration with Finance on budget and budget updates
Provide accounting with necessary invoice and cost details
Assist Program Manager in achieving key goals for the program
Provide weekly status reports to Program Manager and Director of Business Development
Monitor, report on and remedy Seller No Coverage areas
Monitor, report on and remedy Seller Not Competitive areas
Monitor and report on Buyer searches resulting in No Coverage results
Drive follow up with dormant/previously active buyers and sellers
Incentives
In process
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